How to Reduce Shopping Cart Abandonment for Magento 2
29 Feb, 2024
Shopping cart abandonment means customers choose the product, add them to their carts, and then they leave the cart without placing the order which may be due to some other reasons on the product pricing.
There are also many reasons to leave a shopping cart which might include – website speed, complex checkout process etc.
Store Owners can use different business tactics to reduce shopping cart abandonment and increase sales conversion.
Some of the reasons and tips to reduce shopping cart abandonment are as follows –
Sudden Hike in Pricing
The price hike means an increase in cart price due to extra costs like- shipping & handling rates, convenience charges etc.
The price hike is a common factor in reducing sales conversion. If you add more extra costs then there is a chance of an increase in the bounce rate.
To overcome this, we can offer free shipping to our customers and Webkul is having Magento 2 Marketplace Free Shipping module for the customers to resolve this problem.
Track Abandoned Cart
Whenever a customer adds a product to the cart and leaves the shopping cart website for any reason, it becomes challenging to track these shoppers.
But, using the Magento 2 Abandoned Cart Email Reminder module, the admin can see the list of all the abandoned cart customers and send them a follow-up email to complete the checkout process. And can also check the response weekly, monthly, and yearly reports.
Effortless Navigation
If customers easily find the product which they want to purchase then they can quickly select the product and make checkout without wasting time.
So with the help of the advance layered navigation, the customer can easily filter the desired product by using category, different attributes and attribute values like – product colour, size, price etc.
And whenever customers search for the product if they easily get accurate search products or related search suggestions then it will help to decrease the bounce rate.
You can also add the quick order feature to your website.
From a quick order form, a buyer can easily search and add a product using its SKU or product name and purchase a bulk number of different types of products without visiting every product.
It will reduce the number of clicks and reduce the time for the customers.
Whenever a customer adds a product to the cart and leaves the shopping cart website for any reason, it becomes challenging to track these shoppers.
But, using the Magento 2 Abandoned Cart Email Reminder module, the admin can see the list of all the abandoned cart customers and send them a follow-up email to complete the checkout process. And can also check the response weekly, monthly, and yearly reports.
Effortless Navigation
If customers easily find the product which they want to purchase then they can quickly select the product and make checkout without wasting time.
So with the help of the advance layered navigation, the customer can easily filter the desired product by using category, different attributes and attribute values like – product colour, size, price etc.
And whenever customers search for the product if they easily get accurate search products or related search suggestions then it will help to decrease the bounce rate.
You can also add the quick order feature to your website.
From a quick order form, a buyer can easily search and add a product using its SKU or product name and purchase a bulk number of different types of products without visiting every product.
It will reduce the number of clicks and reduce the time for the customers.
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